ISSA and IDNR Develop Public Relations Campaign
Statewide public relations campaign called Iowa Trail Stop
The Iowa State Snowmobile Association and the Iowa Department of Natural Resources have teamed up with a joint public relations campaign called Iowa Trail Stop in order to increase their visibility in the snowmobiling community.
The campaign is modeled after a similar project in Michigan and includes a traveling booth that will be set up along snowmobile trails in the state. The booth will be staffed by ISSA members, local club members and IDNR officials, and will promote snowmobiling in Iowa, and provide riders a warm place to rest and a bite to eat.