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Meet the Staff


Mark Boncher

Name: Mark Adam Boncher
Position: Editor
Age: 38
Height: 5-7
Weight: 183 lbs.
Years riding: 35
Hometown: Caledonia, Mich.
Family: Chantal (wife), Marek (son), Camryn (daughter), Fred and Marilou (mom and dad), Brent and Nick (brothers), Elise (sister)
First sled: Arctic Cat Kitty Cat (at age 3)
Favorite sled of all time: '87 Yamaha Phazer (my high school sled)
Past and Current Club affiliations: Lake Tichigan Sno-n-Go, Germantown Sno Drifters, New Berlin Suburban SnowHawks, St. Helen Snow Packers
Education: BA in marketing from Michigan State University, MBA from Grand Valley State University
Other interests: Wakeboarding and waterskiing, fishing, soccer, downhill skiing, Michigan State sports!

Bonch grew up in the snow and likes to tell people he was born in the worst snowstorm Western Michigan ever saw in January of 1978. That's why he loves the powder so much! He got his first snowmobile from his grandfather at age 3. His grandpa waited until his worried mom was gone to the store and when she got back, Mark was motoring around the yard smiling bigger than a kid at Christmas.

Throughout his upbringing, Mark meddled in all kinds of motorsports from jet skis to ATVs to boats, but snowmobiling was where his heart was. Family vacations in the winter were always spent up north snowmobiling. All the brothers and cousins reveled in trading paint through the trails of Northern Lower Michigan.

After earning a marketing degree and an MBA, the Rock, as we call him, was fortunate enough to find a position that combined his writing and communication skills with his love for winter and snowmobiles. It was a perfect fit, and Mark has been with KPC and American Snowmobiler magazine ever since. If you ever get Rock on the phone he'll probably gnaw your ear off talking about snowmobiles, races, trips, gear or something sled-related. Don't let that scare you though, he lets everyone we meet know that his door is always open if a fellow snowmobiler has a question or wants to share a comment.

Emily Hare

Name: Emily Anne Hare
Position: Assistant Editor
Age: 30
Hometown: Ashland, Wis.
Family: Dan (husband), Declan (son), JoAnne and John (mom and dad), Amanda, Tilly, Becky and Heather (sisters)
Education: BA in journalism from Marquette University

Emily was born and raised on the shores of Lake Superior in Ashland, Wis. As a child, she spent cold, snowy northern winters hopping on the back of her mom and dad's 2-up Yamaha snowmobiles for long-distance trail rides. She looked forward to pit stops at small-town bars, where she could warm her bones and refuel with a candy bar of her choice. In 2008, she graduated from Marquette University's College of Communications with a degree in journalism. Prior to joining AmSnow in 2015, she worked for 7.5 years in the sports department of the Milwaukee Journal Sentinel and 3.5 years on the editorial staff of Cabin Life magazine. When she's not busy being a mom, she enjoys cheering on the Green Bay Packers and Milwaukee Brewers, cooking, fishing, 4-wheeling, reading and playing in the snow with her black Lab, Cabella.

Steve Meni

Besides the futile activity of trying to keep up with his kids, Steve enjoys football, concerts and getting hopelessly in over his head with home projects. He graduated from Eastern Illinois University with a history/education degree, but has always worked in the world of journalism, most recently with The Onion. His dad was born and raised in Michigan’s UP, so snowmobiling is in his blood. He enjoys the opportunity to hit the trails with the AmSnow staff!

Steve grew up in the Land of Lincoln but has spent the last 12 years in the Land of Cheese. With two ‘Sconnie kids and a wife that’s developed a healthy Wisconsin accent, he feels the transition is now complete.


Michael Wieloch

Born and raised in southeastern Wisconsin, Michael is a die-hard Wisconsinite who loves all things Sconnie, including cheese, beer and the Green Bay Packers. Michael enjoys spending most of his free time outdoors, taking advantage of every wonderful Wisconsin season to the fullest. Michael finds time for many activities, including but not limited to snowmobiling, skiing, sailing, climbing and hiking, but most of all distance running. He is regularly seen running on the Ice Age Trail, or running alongside his wife with their young daughter in tow.

Michael is a graduate of Carroll University and has worked extensively in sales and business administration. Prior to joining the AmSnow team he has worked for a large printing company and has been the owner/operator of two small businesses.

Lil Weber

Lil is a long-time snowmobiler, first riding a sled about 20 years ago when she was a passenger on an old sled. "After most of the day riding behind my boyfriend (now husband), I decided it was time to take charge and drive. I was instantly hooked and have been riding ever since. I love to zip through the windy wooded trails of northern Wisconsin.

"I'm not happy unless I'm riding with my heart in my throat - just a little on the edge. That's what happens when you learn to ride with a group of racers. I had to keep up!"

When not snowmobiling, Lil enjoys playing tennis, hiking, biking, yoga, riding ATV's, listening to music and reading. During the season, she helps evaluate our long-term sleds and takes part in our Real World Shoot-Out testing, where she likes to put a beat on some of the guys!

Josh Skinner

Josh joined our Mountain test team in early 2009, bringing his years of mountain riding skills and photogenic nature to AmSnow. In the past Josh was the main man behind numerous Alticity snowmobile videos and now works closely with Stephen Clark to help evaluate new sleds, do long-term testing and complete western photo shoots.

Do you have a question or feedback for Josh? Send him an email at

Brian Moore

Brian is part of our Wisconsin posse! He's an avid snowmobiler who works on his own machines and rides 1,000+ miles every winter. He has raced in events throughout Wisconsin and was on the AmSnow cross-country team that ran in the Red Lake I-500.

Brian tests sleds with us each winter and helps with our Real World Shootout testing where we log times and speeds measured by a radar gun.

Do you have a question or feedback for Brian? Send him an email at
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