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Shiny Side Up: Come Ride With Us!

Getting the band back together
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“A ride-in!”

That’s what the whole staff at American Snowmobiler answered when we asked at a recent marketing meeting what we wanted to do this year. Just a fun ride with a band of old and new friends, industry people, club and association comrades, and folks of all ages. So we are doing it! And you’re invited!

Yep, mark your calendars, because AmSnow is hosting a good old-fashioned “ride-in” event in Munising, Mich., Feb. 10-12, 2017. Our home base will be the Boarders Inn & Suites hotel, and anyone who signs up and stays there will get meals all weekend and beverage tickets! Highlights include riding with AmSnow staff and test riders, access to industry insiders, free raffles for cool stuff, off-trail and on-trail excursions and more!

We are going to have at least a half dozen of our aftermarket friends there too, so you can ride with the likes of Straightline Performance, Woody’s traction products, Curve Industries, Castle X clothing, Rob’s Performance, EZRyde, Undercover Lights, Road Track & Trail, and more! At check-in, all attendees will get swag bags courtesy of AmSnow and these sponsors, plus you can test products and check them out all weekend.

The plan is to ride Friday afternoon, all day Saturday, and Sunday morning.  This is not a “sit in the hotel bar all day” kind of event. We are going to ride, and we want to spend time on the trails with consumers just like you! At night, we’ll park the sleds and have a good time swapping stories over a nice, smooth, frothy beverage. Get more details here.

Come on up and ride with us. We have seen the light, and we’re getting the whole AmSnow Riders Club band back together!

Mark Boncher, Editor
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